On the starting screen you have the choice of how to work with the canvas. There are two possibilities:
• You can choose one of the found existing or new Business Models
• You can create our own new Business Model
Step 1 – How to use the nZEB Business Model Repository
Business Model Canvas is a strategic management template for documenting existing nZEB business models.
With the dropdown menu on top left side you can browse through 60 existing nZEB business models. The life cycle phase of the business model can be seen next to the Dropdown Menu.
The information of each business model will be displayed according to the Osterwalder Business Model Canvas structure: It is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances.The business model canvas is a great tool to help you understand a business model in a straightforward, structured way. Using this canvas will lead to insights about the customers , what value propositions are offered through what channels, and how a company makes money due to nZEBs.
Note: You can also drag&drop or edit "notes (blue boxes)" from the right side of the Canvas into the canvas itself.
Step 2 – The 9 Boxes of the Canvas
Osterwalder's canvas has nine boxes - the name of each is given in bold below.
Key Activities: The most important activities in executing a company's value proposition.
Key Resources: The resources that are necessary to create value for the customer. They are considered assets to a company that are needed to sustain and support the business.
Value Propositions: The collection of products and services a business offers to meet the needs of its customers. The value propositions may be "Quantitative – price and efficiency" or "Qualitative – overall customer experience and outcome"
Customer Segments: To build an effective business model, a company must identify which customers it tries to serve.
Channels:A company can deliver its value proposition to its targeted customers through different channels.
Customer Relationships: To ensure the survival and success of any businesses, companies must identify the type of relationship they want to create with their customer segments.
Cost Structure: This describes the most important monetary consequences while operating under different business models.
Revenue Streams: The way a company makes income from each customer segment. Several ways to generate a revenue stream.
Business model maturity. The core model that most people use to explore and articulate the motivation, offerings and capabilities required to pursue an enterprise is the business model.
Step 3 – Create a new nZEB Business Model Canvas
By selecting on the "Create your own BM" on the topmenu of the canvas you can create your own business model.
Business Model Canvas creator is a lean startup template for developing new or documenting your existing nZEB business models. The Canvas helps you to focus on your business model segment by segment.
Start by filling in the boxes and print out your Canvas!